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Documentation for Fake News Fitness 2.0 can be found here:

How Many Ads?

Sponsored content isn't always purely an advertisement. Sometimes it provides helpful information. (Keep an eye out on the web for articles that have "Sponsored" indicator above or below them -- they are more numerous than you might think!)

However, portraying a vendor-biased take as neutral is a mistake that discredits a site.  Embedded advertising -- where a blogger, for example, promotes a product within a blog post because he or she is paid to do so -- is a common practice that does not inspire confidence.

- from Web Literacy for Student Fact Checkers by Mike Caulfield,

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